- Why Converged Devices?
o Mobile Industry is going through a transformation at a fast pace. Everyone has different views about this transformation.
o There is increasing demand for internet services over mobile phone. As a result, the demand for smartphones is on rise.
- What’s driving transformation?
o Nokia predicted this transformation 2-3 years back.
o Nokia is taking the next step in bringing mobile internet to mobile communication
o Nokia is playing its role in making convergence happen as the consumers want it.
§ Transformation from 1st screen to 4th screen:
o 1st screen: cinema
o 2nd screen: TV
o 3rd screen: computer
o 4th screen: mobile phone
§ Due to this transformation, our world is mobile now. Nokia is doing its contribution to the transformation. Other internet companies like Google are trying to bring a large variety of internet services to internet users.
§ This transformation is happening at a very rapid pace.
§ Nokia saw this transformation coming well in advance. Nokia 9000 Communicator launched in 1998 was the first internet-enabled Nokia device.
§ There is a lot of competition in mobile phone market at the moment.
§ There are currently 1.3 billion internet users in the world. 40% of them are using internet through their mobile phones.
§ Analysts predict that by 2012, 1.5 billion people will experience internet on their mobile phones.
§ We are currently witnessing 2nd evolution towards personal internet. For instance, my Facebook shows an entirely different picture compared to your Facebook
o 9.3 million people access their social network each day.
o 8.2 million people have downloaded maps through their mobile phones.
o Facebook has more than 200 million members, making it the top social networking site in
§ Nokia, being the devices leader will continue to bring better devices for its consumers.
§ Nokia N97 is a living example of Nokia’s vision.
o It offers a completely personalized home screen. You have access to Bloomberg, weather widgets on your Homescreen. Weather will automatically update itself according to your location.
§ Nokia keeps consumers at the centre of its thinking. Although, services are new to Nokia, N97 is the ultimate example of bringing services and devices together.
§ As a consumer-centric company, Nokia’s aim is to provide convenience in terms of people and places. Through people, you stay connected with those who matter to you the most. You carry your phone to all the places you go to whether it’s for meeting, eating out or traveling.
§ Nokia took a step towards people dimension by acquiring NAVTEQ. NAVTEQ is the company behind Nokia Maps. Nokia currently has 200 digital maps and adding more.
§ Nokia is taking care of Peoples dimension through Ovi Contacts. You can maintain a list of all your contacts from your mobile phone and social networking sites on your Ovi account. Ovi is one place where you will have all your contacts. It is very simple to sync your Ovi contacts on your mobile phone or PC.
§ Simplifying is the most complex task. And that’s exactly what Nokia is trying to do for its consumers.
§ Today, Nokia Music, Ovi Mail and other Nokia services are tightly integrated.
§ However, Nokia believes that openness is the way forward. To this end, Nokia is making new partners. Nokia has also set Symbian free to support openness in platform.
§ Nokia will also release its APIs. Nokia forum has more than 4 million developers who can use APIs to add innovation to services.
§ Nokia’s services aspects are available starting from a Rs. 2000 phone
§ Nokia Research segmentation study uses the largest study being carried out in the industry. Nokia uses a lot of focus groups to study consumer behavior patterns. It took 2 years for Nokia to develop the most ideal keypad not only for smartphone but also mobile internet.
§ Nokia N97 has the most user-friendly design. It comes with lens cover to protect camera lens from scratches.
§ Nokia N97 supports all music formats, has built-in speakers, Bluetooth enhancements and comes with standard 3.5mm jack. It has 48 GB of memory, 1.5 days battery, operating time of 5.5 days (3G). The Homescreen of N97 is highly customizable, to such an extent that it reflects who you are. It offers one-touch access to Ovi store and private mod. Your Homescreen can show a total of six widgets at a time.
§ N97 is available in Black or White color.
§ Ovi store will be launched shortly after the launch of N97 in
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